Blog — Djawad Ayache

Essays and lessons on design, process, and the small details that shape great products.

Products in days, not months. What a step change in AI means for how we design, build and think.

Great product, better prices, and people still leave in ten seconds. Trust is invisible until it's gone.

Inside the dopamine economy: are we building loyal customers, or a database of burnt-out users?

Icons aren't decoration. The hard-won lessons on recognition, consistency and getting them right.

A robot overlord stealing design jobs, or the best collaborator we've ever had? A story about where design is heading.

Line height, spacing and the small typographic details that separate good interfaces from great ones.

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